หน้าที่ความรับผิดชอบ

Develop and implement comprehensive marketing strategies for B2B and B2C segments, encompassing digital marketing, content marketing, and public relations
Conduct market research and competitive analysis to identify opportunities and inform marketing decisions
Create compelling marketing materials, including website content, brochures, presentations, social media posts, and email campaigns. This includes copywriting and briefing graphic designers
Manage and optimize marketing budgets effectively
Oversee and coordinate the activities of external marketing agencies and vendors. This includes assessing their capabilities and ensuring deliverables meet expectations
Collaborate with internal teams to ensure marketing initiatives align with overall business objectives
Track and analyze marketing campaign performance, providing regular reports and insights to senior management

คุณสมบัติด้านความรู้และความสามารถ
Bachelor's degree in Marketing, Communications, or a related field
Strong project management and organizational skills
Experience briefing and managing external creative agencies
Proficiency in Microsoft Office Suite and marketing analytics tools
Excellent copywriting and content creation skills
Minimum 2 years of experience in marketing
Proven experience in both B2B and B2C marketing. Experience with market segmentation and audience targeting is essential.

 

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